A key part of your product playbook is the competitive battle card or “kill” sheet. Sales people love these but, beware, battle cards can also come back to haunt you! Product leaders and marketing managers learn a great deal about the competition as part of their daily interactions with customers and with sales people. The Competitive Battle Card is a digest of all you’ve learned... so your sales people are armed with the latest intel. The real challenge for those composing a battle card is not the formatting or the template but finding the right information to put into it. To compose a card, you’ll first need to have a folder filled with competitive information.
Competitive Battle Cards
Competitive Battle Cards
Competitive Battle Cards
A key part of your product playbook is the competitive battle card or “kill” sheet. Sales people love these but, beware, battle cards can also come back to haunt you! Product leaders and marketing managers learn a great deal about the competition as part of their daily interactions with customers and with sales people. The Competitive Battle Card is a digest of all you’ve learned... so your sales people are armed with the latest intel. The real challenge for those composing a battle card is not the formatting or the template but finding the right information to put into it. To compose a card, you’ll first need to have a folder filled with competitive information.